2011 - Present
Led first mobile app (iOS) development which has grown to 50% of blog user acquisition; increased key usage metrics on the main TravelPod.com site through multiple product development initiatives.
Working with multiple knowledge centres with the organization, I build consensus on and direct feature roadmaps, development schedules, user experience, launch plans, and analytics.
Product Management for one of several TripAdvisor Media Group properties with responsibilities for revenue forecasting, customer acquisition, and new initiatives (e.g., our first iOS app).
Building and executing SEO experiments for TravelPod.
Management of development team.
Building UI flows, create copy, and analyze use cases to drive business goals and enhance user experience.
Testing and QA of all release candidates and building comprehensive test plans.
Driving optimization efforts and A/B testing to drive business goals.